Reflections, Rest, + Renewal: A Women-Owned Business on the Path to Growth
Where have we been? Well, we took the time to realize these past few weeks, running a women-owned business is a journey filled with passion, resilience, and purpose. It requires immense dedication, but it also demands intentional moments of reflection and rest to sustain long-term success. Our growth isn’t just about expanding operations, it’s about nurturing the foundation that allows a business to thrive. Taking time to pause, reassess, and recharge is just as crucial as strategy and execution.
So what did this moment of reflection and rest look like? We reflected on why we started Feather + Finn, why we left our previous jobs, and what we wanted to see happen with balancing F+F and our life outside of owning a business. We spent lots of time on this, and it’s already paying off for us. While it takes courage and relinquishing control of our business, it is needed in so many ways. We reflected on who we are as women in business, particularly who we want to be. As business owners, we are often focused on pushing forward, meeting deadlines, and chasing the next big goal. However, without moments to reflect, we risk losing sight of our core values, mission, and for us self-care and wellness.
We took the time to look back at our achievements, our challenges, and the lessons we've learned - gaining clarity on what is working and what needs to evolve. Whether it’s revisiting financial goals, assessing our client relationships, or reviewing our brand messaging, reflection paves the way for informed decision-making.
Then we decided it was time to rest. Rest is often undervalued in our culture, yet it is one of the most powerful tools for sustainable growth. As women entrepreneurs we are particularly susceptible to burnout, as we often juggle multiple responsibilities inside and outside of our business. A day in the life for us could be a 90 minute documentary on Netflix. For us rest wasn't just about taking a vacation - it was about setting boundaries, allowing time for creativity, and prioritizing well-being (LOTS OF SELFCARE). Our hopes were that we could return with fresh perspectives, renewed energy, and innovative ideas. Whether it’s a day off to recharge, a weekend retreat together, or simply incorporating daily self-care practices, prioritizing rest enhances productivity and long-term resilience, so we did just that!
With a clear mind and renewed energy, our business is in the best position to grow. Growth doesn’t always mean scaling rapidly - it can also mean refining processes, strengthening community engagement, or investing in personal development.
Our goals for the future are big and our mindsets are ready. Ready for what the future holds, the passion and drive we both have reignited for our company. Our advice to you, take the time to pause, breathe, and embrace the journey ahead - maybe light a candle or two, too!
Thank you for being on this journey with us, we can't wait to see what the future holds. XO